Wellington Lifesaver

The Wellington Life Saver Programme installs defibrillators around the CBD of New Zealand's capital city. This Invite encourages local business people to attend a fund raising event by graphically showing them how time is not on their side if they suffer a cardiac arrest in the city. Over 50% of the target audience responded. At the function attendees where handed a booklet comparing the city’s major arterial routes to a heart. The evening was a huge success with 25 defibrillators bought on the night – 50% of the target for the whole year.