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Samsung’s The Frame TV is a new innovation in television, Art when it’s off – TV when it’s on. It comes with a library of contemporary artworks by renowned artists. So, when you’re not watching your favourite TV shows it becomes a framed piece of modern art mounted on your wall – you can even upload your favourite family shots. A multi-channel campaign including press and social media in premium publications, cross-tracks, digital posters and my favourite – a bespoke window display for a well-known UK department store. Sales exceeded targets by 600%.