Samsung B2B Content

Samsung are widely recognised as a consumer technology brand, but are less known as a solutions provider for business. We set out to change this by developing a creative platform that communicated how Samsung have taken all their expertise in this area and improved the way companies work – we ‘Brought Life to Business’. Launched at IFA, one of the world’s biggest electronic fairs, the campaign incorporated all media, including film, content, TV, press, social and outdoor.