RNLI

Like many charities, the RNLI rely on donations. This campaign targeted those who use the sea regularly. Emphasising the urgency of the appeal, we used semaphore – the method sailors use to communicate with flags – to alert them to the perilous financial position the RNLI was in. Accompanying the letter and brochure, was a list detailing what your donation would buy, along with a handy waterproof card showing the International Code of Flags. This campaign might not only have saved the RNLI, but also people’s lives.