CN-Bio
CN-Bio is an Organ-on-a-chip company. Their OOC technology is transforming drug discovery by improving accuracy without the need to test on animals. Our client wanted to position their product as indispensable to scientists as a microscope, a pipette, or even the lab’s coffee machine!
Using paid LinkedIn along with sponsored posts on ‘The Scientist’ we asked scientists (a tough audience) “Which lab instrument could you not live without?” With the chance of winning two tickets to a science conference in Florida – they were more than happy to share their ‘Lab essentials’. So much so that the campaign contributed to a 41% increase in LinkedIn followers. They weren’t the only winners, the campaign picked up the SAMPS campaign of the year award 2024.
Exothera
Belgian based Exothera deliver custom-made bioproduction journeys for cell and gene innovators. A full service CDMO, Exothera partners with clients to develop viral vector based therapies from pre-clinical through to manufacturing. In this targeted LinkedIn and digital display campaign, we used bespoke photography and brand elements to create a striking graphic style. We called upon cell and gene developers ambition and Exothera's expertise to come together, to form a strong collaborative partnership.
Alphalyse
Danish contract research laboratory Alphalyse, has new technology that enables cell and gene scientists to see more of the things they need to during clinical trail management and protein analysis. Alphalyse customers are scientists and by using elements of the branding we were able to highlight some of the questions mulling around their minds whilst conducting their clinical research, convincing them to find out more. In this highly targeted LinkedIn and digital display campaign, it wasn't just the visual style that stood out, so did the results, with a click through rate of 1.5% exceeding the LinkedIn average of 0.5%.
Samabriva
Samabriva wanted to grow their LinkedIn presence and establish them as a thought leader in the affordable and sustainable production of high-value molecules. The challenge? Samabriva’s technology is a step-change in how natural active molecules are produced. We needed to help the pharmaceutical industry understand how this new process can address the complexities and challenges of current production methods.
We developed a consistent, engaging LinkedIn strategy with weekly posts. The content focused on: Industry challenges, Scientific advances, Expert voices, Simplified science. This strategy positioned Samabriva as a respected voice in plant-based biomanufacturing of high-value molecules. Their LinkedIn following more than doubled, expanding their reach and credibility
