The mail pack below dramatised a new fund (renewable geothermal energy) in a memorable and engaging way. It also left a constant reminder of iShares on desks across London's Square Mile.
iShares
When Fund Managers are looking to invest their client’s money in a volatile global market, it helps to know exactly what they are investing in. This simple DM pack is transparent just like iShares ETF’s. The outer and letter is printed entirely on perspex film exposing even the glue spots, enabling the recipient to see everything. This pack was also a clear favourite with the judges at the John Caples awards in New York.