![](https://cdn.myportfolio.com/ccfb3542-e95f-4aa4-9a7c-df3a70390080/66aa68cb-2c5a-47ea-ba5d-3871a3f8aaa1_rw_3840.jpg?h=3692344af3d1d3eb62f031d33f0a1170)
![](https://cdn.myportfolio.com/ccfb3542-e95f-4aa4-9a7c-df3a70390080/e4829903-6a98-4ad7-8846-0e64cf1538bc_rw_1920.jpeg?h=d252af249de4c9cfd24397fc066e4ffe)
![](https://cdn.myportfolio.com/ccfb3542-e95f-4aa4-9a7c-df3a70390080/6f32ce4c-0386-4ddb-ba7a-9b145f65138d_rw_1920.jpeg?h=029f71db9ae7174a1939bcb208bbc8d5)
![](https://cdn.myportfolio.com/ccfb3542-e95f-4aa4-9a7c-df3a70390080/6635d597-e849-4e7c-8a6d-ef58b08a7bf3_rw_3840.jpg?h=79476fd81ce466b027afa78b5997e2c6)
![](https://cdn.myportfolio.com/ccfb3542-e95f-4aa4-9a7c-df3a70390080/c5bb86a7-ecd1-4272-95d5-2c8c242f5a62_rw_1200.jpeg?h=346363cf714a4c0a30226d552dc4e886)
![](https://cdn.myportfolio.com/ccfb3542-e95f-4aa4-9a7c-df3a70390080/13d70100-3252-4d32-a7ac-f54eaef92caa_rw_1920.jpeg?h=182b7ae7c4738a05c1fcee1c3a8a8675)
![](https://cdn.myportfolio.com/ccfb3542-e95f-4aa4-9a7c-df3a70390080/3c72c90b-b97b-4175-a532-9e995abd09dc_rw_3840.jpg?h=42b9d8571af059235b4c2b412f1e9dcd)
Fiat believe that getting from A to B needn’t be boring. They make fun cars and thought it would be a good idea to find people who think just like them – that travel could be made much more enjoyable. So, we invented the Smiles Per Hour design competition. A beacon to UK designers to showcase their new, exciting and innovative prototypes to judges including Suzy Perry from The Gadget Show. We walked away with a fully integrated campaign including press, posters, digital banners, edm and experiential. The winner walked away with £50,000.