Fiat – Smiles Per Hour
Fiat believe that getting from A to B needn’t be boring. They make fun cars and thought it would be a good idea to find people who think just like them – that travel could be made much more enjoyable. So, we invented the Smiles Per Hour design competition. A beacon to UK designers to showcase their new, exciting and innovative prototypes to judges including Suzy Perry from The Gadget Show. We walked away with a fully integrated campaign including press, posters, digital banners, edm and experiential. The winner walked away with £50,000.