FedExTNT

When two of the giants of logistics were merging together they required an announcement that would run in 60 countries on and offline on the same day. Due to translation issues a visually led idea was key. The visual also had to include their people coming together but not actually working as one, since the two businesses would still have to operate separately. The idea was to create a BIG image made from many, representing the two organisations coming together to deliver. Shot in Madrid and Singapore the execution highlights the enhanced global scale of the two businesses. All communications went live around the world on the same day.