Mobil 1
50 years and ready for what's next
Celebrating 50 years of Mobil 1, this campaign tells the story the world's leading synthetic motor oil brand and how its stayed ahead of the competition by being ready for what's next.
Spearheaded by a film featuring David Coulthard, the British F1 legend takes us through five decades of the brand's extraordinary history. The campaign featured a new 50 year emblem, social media, a coffee table book, global events and even new racing car liveries in gold celebrating the milestone.
Mobil 1
Performance comes from within
Candid, reportage style interviews with some of the greatest names in motorsport including; F1 World Champion Max Verstappen and Team Principal Christian Horner, we also hear from Porsche Motorsports Kevin Estre. For this social media and press campaign we asked them "Where did their performance come from?" They revealed that just like Mobil 1 motor oil, performance comes from within.
Mobil Delvac
Built Strong
Hard working businesses demand the most from their vehicles, they rely on them to perform efficiently, for longer, no matter what the conditions. Mobil Delvac is a heavy-duty engine oil that works as hard and as efficiently as operators, because like them, it's built strong.
To promote awareness of updated packaging and new product lines, this campaign appeared as a film and as cutdowns in social channels, out of home and at shelf in the retail environment.
